How to start your business case competition journey?

A Quick Guide to students in starting their business case competition journey.

How to start your business case competition journey?

Joining business case competitions provides a unique platform to bridge the gap between classroom theory and real-world application. For business students, it’s an invaluable opportunity to tackle complex problems, develop strategic solutions, and showcase your skills under pressure. Non-business students also gain from these competitions by enhancing their understanding of business dynamics and improving their analytical and presentation skills. Engaging in these challenges not only deepens your expertise but also helps you stand out in a competitive job market.

Before the Case Competition

  1. Research Available Competitions:
    • Look for local and regional case competitions in the Philippines. Notable competitions include:
      • L’Oréal Brandstorm
      • Unilever Future Leaders' League
      • P&G CEO Challenge
      • Shopee Business Case Competition
  2. Understand the Competition Format:
    • Review the competition’s guidelines, rules, and judging criteria. Understand the format, whether it's an individual or team-based competition, and the stages involved (e.g., preliminary rounds, finals).
  3. Form or Join a Team:
    • Assemble a team with diverse skills—consider members with strengths in finance, marketing, strategy, and presentation.
    • Alternatively, join a team from your university or business network. Leverage connections from student organizations or business clubs.
  4. Develop Relevant Skills:
    • Enhance your skills in business analysis, strategic thinking, and presentation. Consider attending workshops or training sessions offered by business schools or local business organizations.
  5. Prepare Logistically:
    • Register for the competition on time. Ensure all team members are aware of the deadlines and requirements.
    • Familiarize yourself with the competition venue and format. If the competition is virtual, ensure you have the necessary technology and know how to use the virtual tools.

During the Case Competition

  1. Analyze the Case Thoroughly:
    • Take time to understand the problem statement, gather relevant data, and identify key issues. Prioritize tasks and delegate roles within the team.
  2. Develop and Refine Your Solution:
    • Brainstorm and evaluate potential solutions. Develop a clear, actionable strategy that addresses the case’s requirements.
    • Focus on creating a compelling and structured presentation. Ensure your slides and materials are professional and easy to understand.
  3. Practice Your Presentation:
    • Rehearse your presentation multiple times. Practice answering potential questions from judges and be ready to defend your solution with solid reasoning.
  4. Engage with Judges and Peers:
    • Network with judges and other participants. Use this opportunity to exchange ideas and gain insights. Be respectful and professional in all interactions.

After the Case Competition

  1. Review and Reflect:
    • Evaluate your team’s performance. Discuss what worked well and what could be improved for future competitions. Review feedback from judges and learn from their comments.
  2. Update Your Resume and Portfolio:
    • Add your case competition experience to your resume and LinkedIn profile. Highlight any awards or recognitions received.
  3. Maintain Connections:
    • Stay in touch with judges, organizers, and other participants. These connections can be valuable for future opportunities and networking.
  4. Apply What You’ve Learned:
    • Implement the skills and insights gained from the competition in your academic or professional work. Use this experience to refine your approach for future case competitions.
  5. Consider Future Competitions:
    • Look for upcoming case competitions to participate in. Continuous involvement will help you build expertise and improve your performance over time.

Participating in business case competitions is more than just an academic exercise; it’s a chance to push your limits, connect with industry professionals, and gain insights that can significantly impact your career trajectory. By embracing these opportunities, you not only build a diverse skill set but also position yourself as a proactive and versatile candidate in the professional world. Dive into these competitions with enthusiasm, and you’ll find that the experiences and connections you make can pave the way to exciting future opportunities.

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